Creativity, Inc.

From Ed Catmull, co-founder of Pixar Animation Studios, comes an incisive book about creativity in businesssure to appeal to readers of Daniel Pink, Tom Peters, and Chip and Dan Heath. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and an all-access trip into the nerve center of Pixar Animationinto the meetings, postmortems, and Braintrust sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture. For nearly twenty years, Pixar has dominated the world of animation, producing beloved films that have gone on to set box-office records and garner thirty Academy Awards. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admiredand so profitable.